Monday, June 25, 2007

Designer as Author

Designer as Author is the theme and mission of the School of Visual Arts (SVA) program in New York City. Below is a pull quote from their mission statement:
"Since its inception as a profession, graphic design has been primarily service-oriented, with a few original creators emerging in every generation who guide the way and set standards (as well as styles).

In recent years, new media have changed the role of graphic design in various ways. Graphic designers are more in demand to develop a client's branding, identity, and packaging programs. But with the means of production on their desktops, designers are also becoming glorified production "artists." The danger, of course, is that graphic designers will be edged out of the creation process, relegated to only the mechanical follow-through."
I have found that it is incredibly easy as a graphic designer to get caught up in servicing and pleasing your clients and you become as the designers at SVA say "cogs in the process" instead of creators. It's good to remind ourselves from time to time that we are experts in our field and it is part of our job to inform, educate and direct our clients down the best path. It is also our job to create, innovate and push design forward. We need to continue to create original pieces and products, if only for ourselves, to keep our imagination alive and kicking.

You can read the entire mission statement by following the link below:
School of Visual Arts MFA Designer as Author: Mission

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